Ahh the irony of the Internet
We launched our beta "digg-killer" on Netscape.com. Here's what was on the first page: Two negative articles about AOL. I thought I should record it for posterity's sake:
I think this is a genuinely good use of the Netscape brand. It's like giving the name back to the users. Also, since editorial control is largely left to the site's users, we'll have to be prepared to deal with a lot of negative press about AOL on the site for a while.
Visually the site is a little busy, but at least it's not tying in every other AOL product we have. I like that there are non-technical channels (something digg is about to introduce to their site soon), although the "text matrix" is a little distracting from the stories.Overall i think this is a good move, on AOL's part.
The one thing i'd suggest is to NOT use the word member. Sexual references aside, "member" implies exclusivity and a financial prerequisite to something. A "user" is a better term, IMO.